Description
Outcome:
By the end of this course, learners will:
- Understand the ecosystem of digital marketing
- Be able to run basic ads, analyze traffic, create social content, and plan campaigns
- Receive a Certificate of Completion
Course Curriculum
Module 1 (1 Hour)
- Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional vs. Digital
- Overview of key channels
- SEO
- SEM
- SMM
- Content
- Analytics
Module 2 (1 Hour)
- Social Media Marketing
- Organic vs. Paid
- strategies
- Creating a content calendar
- Using Meta Business Suite
- TikTok basics
Module 3 (2 Hour) Google Tools
- Introduction to Google Ads (Search + Display)
Understanding Google Analytics (GA4 basics)
- Keyword Planner & SEO best practices
Module 4 (1 Hour) Email Marketing
- Building subscriber lists
- Tools like Mailchimp
- Email campaign structure
- Open rates and click-throughs
Module 5 (1.5 Hour) Content & Design in Digital
- Canva for Marketers
- Writing ad copy & CTAs
- Visual content principles
Module 6 (1 Hour) Influencer & Affiliate Marketing
- Choosing influencers
- Managing collaborations
- Tracking ROI
Module 7 (1.5–2 Hour)
- Digital Campaign Strategy + Tools
- Building a basic funnel
- Setting goals and KPIs
- Using free/paid tools for campaign management<
- Hands-on case study/project
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